This is the age of the internet. Everything you want to read, watch, shop or simply know is just a Google search away. Now, how many times in your daily search have you gotten past the first page? For something like an online shopping store, a start-up or any professional website, imagine the importance of being on that first page of your Google search, to get clicked on. For a new business or startup to accelerate, the first step is to let people know you exist. That is where Search Engine Optimization comes to the rescue.
SEO is the process of improving the visibility of a website on organic (natural or un-paid) search engine result pages (SERPs) by incorporating search engine friendly elements into a website. The higher ranked a site is on the search results page, the more visitors it will receive from the search engine’s users. A campaign of SEO may target image search, local search, video search, academic search, news search or industry-specific vertical search engines, to carefully select relevant keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Off-page optimization targets the links pointing to the site which is being optimized, from other relevant websites. Among a host of organizations are the toronto seo companies that promise to get your website ranked on the first page of Google, in as little as two weeks. It assures more visibility, more traffic, more profit and market dominance.
There are two methods to this strategy. One, the more preferred, is the White hat SEO that utilizes techniques which don’t run afoul of search engine (mainly Google) guidelines. The other is the Black Hat SEO that exploits weaknesses in the search engine algorithms to obtain high rankings for a website. The latter uses techniques of link spam, keyword stuffing, cloaking, hidden text, and hidden links, which is in direct conflict with search engine guidelines. Such a ranking growth is quick but unpredictable and short-lasting; unlike the gradual and much dependable White hat SEO. Most companies, however, operate in a gray area, aptly named Gray Hat search engine optimization, which basically takes the best of both worlds.
These techniques of optimizing a search engine result for your website is an amazing market tool and contributes greatly towards any successful campaign. It is a mid- to long-term solution which does require a significant investment of time and money for it to contribute in a tangible fashion to the bottom line of an online marketing effort. Apart from improving the search engine friendliness of a website, an efficient SEO strategy focuses on creating well written, useful and interesting content to mount a successful link building campaign, and incorporating well-researched group of keywords, for higher search relevancy.
Giving your business a boost of SEO is like taking a feasible shortcut to win the race. The point after all is to stay ahead of the competition the whole time.